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I’m often asked about how I started as an entrepreneur, and I normally say it’s easy. I say this to be encouraging — the idea of starting an online business scares a lot of cash-strapped entrepreneurs, who tend to believe...
Logo styles can be divided into five basic categories: wordmarks, lettermarks, brandmarks, combination marks and emblems. In this post, we explain how each of them is defined, give some famous examples, and explain when and why you should use them....
How it’s actually printed is as least as important to the final look of the product, and a keen understanding of printing techniques is vital. (For a refresher, check out this article on printing terms every designer needs to know.)...
It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly...
Couple of firms are willing to share figures, and even if they do, it’s difficult to distinguish the cost of designing the logo from the cost of the rebrand as a whole, which can include marketing, advertising and other associated...
  From the legendary Aaron Draplin of Draplin Design Company and Field Notes to the inspiring Paula Scher; from world famous letterer and illustrator Jessica Hische (think West Anderson title sequences) to the talented Jessica Walsh of Sagmeister & Walsh...