Unlock Growth with Data
Stop guessing, start growing. We transform your complex data into clear, actionable insights that fuel smart business decisions and measurable results.
Why Data-Driven Decisions Matter
Harnessing your data effectively is the key to sustainable growth. Here’s what you can achieve:
Uncover Customer Behavior
Understand how users interact with your site to identify what works and what doesn’t.
Optimize Marketing Spend
Attribute conversions accurately and invest your budget in the channels that deliver real ROI.
Improve User Experience
Pinpoint friction areas in the user journey and make data-backed improvements to your website.
Measure True Performance
Move beyond vanity metrics and track the KPIs that directly impact your bottom line.
Navigate Privacy with Google Consent Mode V2
Stay compliant with global privacy laws like GDPR without sacrificing valuable data needed for growth and marketing.
🛡️ Your Benefits with Consent Mode V2
Maintain Compliance
Navigate GDPR, CCPA, and other privacy regulations with a compliant setup that respects user choice.
Recover Lost Data
Use Google’s behavioral modeling to recover insights from users who decline cookies, filling crucial data gaps.
Improve Ad Performance
Enhance conversion tracking and audience building for more effective Google Ads campaigns.
Future-Proof Your Analytics
Stay ahead of the curve and prepare for a cookieless future with a privacy-first measurement foundation.
Behavioral Modeling
Fills data gaps from non-consenting users using Google's privacy-safe machine learning.
Enhanced Conversions
Improves tracking accuracy by using consented, first-party data for better attribution.
Consent-Aware Tagging
Google tags dynamically adjust their behavior based on the user's consent status.
Our Clear Implementation Process
Audit & Strategy
Assess your current setup and configure a compliant consent management platform (CMP).
Tag Configuration
Implement or update Google tags (GA4, Ads) to correctly fire based on consent signals.
Testing & Validation
Rigorously test to ensure consent signals are passed correctly and data is modeled as expected.
Monitoring & Training
Monitor data quality post-launch and provide guidance on interpreting the new data models.
Your Data Story, Beautifully Told
We build custom Looker Studio (formerly Google Data Studio) dashboards that turn scattered metrics into a clear narrative about your business performance.
What's Inside Your Custom Dashboard
Performance Snapshot
- Organic Traffic Growth
- Conversion Rate (MoM)
- Key Goal Completions
- User Engagement
SEO Health
- Keyword Ranking Trends
- Search Visibility Score
- Backlink Growth
- Top Performing Pages
Technical Vitals
- Core Web Vitals (LCP, FID, CLS)
- Page Speed Insights
- Crawl Errors & Index Status
- Mobile Usability
Business Impact
- Goal Value & ROI
- Channel Performance
- E-commerce Revenue
- Lead Quality Metrics
Designed for Impact
Always Up-to-Date
Live data connections mean your reports reflect the latest performance, 24/7.
Professional & On-Brand
Dashboards are styled with your logo and colors for seamless internal or client presentation.
Effortless Sharing
Automated email delivery and shareable links make it easy to keep stakeholders informed.
Accessible Anywhere
Fully responsive design ensures you can check your performance on any device.
Our Analytics Philosophy
Our approach is built on a foundation of strategy and precision, ensuring your analytics setup is not just a tool, but a core business asset.
Business Goals First
We start with your objectives to ensure we track the metrics that truly matter to your success.
Data Integrity is Key
We believe in "trust but verify." Our setups are rigorously tested to ensure data is accurate and reliable.
Insights Over Information
Data is useless without context. We focus on delivering actionable insights, not just data dumps.
Built for the Future
We implement scalable, privacy-centric solutions that will adapt as the digital landscape evolves.
Expertise You Can Trust
With 10+ years of dedicated experience, Craig Hall brings a wealth of knowledge to set up analytics systems that are robust, accurate, and built for growth.
Strategic GA4 Implementation
Advanced Google Analytics 4 setup with custom event tracking, e-commerce configuration, and audience segmentation that aligns with your business goals.
Efficient Google Tag Manager
Clean and scalable GTM containers for streamlined tag management, faster site speeds, and precise tracking implementation across all platforms.
Actionable Data Visualization
Designing custom Looker Studio dashboards that are not only visually appealing but are built to answer your most important business questions at a glance.
Our Analytics Toolbox
Google Analytics 4
The core platform for understanding user behavior and website performance.
Google Tag Manager
The central hub for deploying and managing all tracking scripts efficiently.
Google Search Console
Essential for monitoring organic search performance and technical SEO health.
Looker Studio
Our tool of choice for creating automated, interactive, and insightful reports.
Consent Management Platforms
Implementing tools like Cookiebot or Complianz to manage user consent effectively.
Need help with technical implementation on your site?
Explore Our Web Development ServicesOur Monthly Reporting Rhythm
We follow a transparent, comprehensive process to deliver consistent reports packed with actionable insights and clear next steps.
Data Collection & Validation
We gather performance data from all relevant sources, including GA4, Search Console, and SEO tools, ensuring its accuracy and integrity before analysis.
Key Activities:
- Data integrity check
- Multi-source data merge
- Anomaly detection
Focus Metrics:
- Traffic accuracy
- Goal tracking validation
- Data consistency
Performance Analysis & Insights
We dive deep into the data to identify trends, patterns, and performance drivers. We focus on answering "why" things happened, not just "what" happened.
Key Activities:
- Trend analysis (MoM/YoY)
- Performance commentary
- Opportunity identification
Focus Metrics:
- Organic growth rate
- Conversion trends
- User engagement changes
Strategic Recommendations
Based on our analysis, we provide a clear, prioritized list of actionable recommendations designed to improve performance and achieve your goals.
Key Activities:
- Prioritized action plan
- Strategic guidance
- Next steps outline
Focus Metrics:
- Potential impact scoring
- Effort vs. reward analysis
- Success forecasting
Report Delivery & Review
Your interactive Looker Studio report is delivered, accompanied by an executive summary. We offer a review call to discuss findings and align on the next steps.
Key Activities:
- Live Looker Studio dashboard
- Executive summary PDF
- Optional review call
Focus Metrics:
- Clarity of insights
- Actionability of recommendations
- Stakeholder alignment
A Complete Growth Ecosystem
Our analytics and reporting services integrate seamlessly with our full suite of SEO and development solutions for maximum impact.
SEO Strategy
Our analytics form the foundation of every data-driven SEO strategy we create.
View SEO Strategy →Technical SEO
We use analytics to diagnose technical issues and measure the impact of fixes.
View Technical SEO →WordPress Dev
Seamless integration of advanced tracking within your WordPress ecosystem.
View WordPress Services →CRO Services
A/B testing and conversion optimisation are powered by precise analytics and tracking.
View CRO Services →Ready to Turn Your Data Into Pounds?
Let's build a powerful analytics foundation for your business. Get a free audit to uncover your biggest opportunities.