Real Problems,
Proven Solutions
I've spent over ten years building custom digital solutions that solve real business challenges. Explore a selection of projects that demonstrate my commitment to quality, performance, and tangible results.
A Philosophy of Proof
My portfolio showcases my core philosophy in action: building high-performance, custom websites rather than relying on bloated templates. As a client, this means you receive a solution specifically tailored to solve your problem, built efficiently and without unnecessary overhead.
- Bespoke solutions that solve specific business problems.
- A focus on performance and clean, maintainable code.
Transparency in Partnership
Many projects shown here were developed in collaboration with digital agencies like Glaze Digital and Lyles Ltd, where I acted as a lead developer or technical partner. This transparency reflects my experience in diverse team environments and my ability to deliver results reliably.
Read my agency journey
LeadBird Automation
The Challenge
We architected and launched a fully scalable SaaS platform that automates lead enrichment and intent scoring, turning a complex backend into a frictionless user experience.
Key Result
Engineered and launched a highly scalable SaaS platform
Technology Stack
Locations
TrustSwitch Migration
The Challenge
We engineered a secure, high-trust B2B evaluation portal for our client, turning overwhelming software migration data into a frictionless, high-converting SaaS platform.
Key Result
Engineered a secure, zero-latency B2B evaluation portal
Technology Stack
Locations
HowToScuba SEO Directory
The Challenge
We engineered a market-leading programmatic SEO directory that houses verified dive centres and spots with perfect Core Web Vitals, dominating search rankings for global dive bookings.
Key Result
Engineered a market-leading global directory architecture
Technology Stack
Locations
ThermalBags B2B Configurator
The Challenge
B2B wholesale purchasing is complex. We engineered a bespoke Canvas product configurator to drastically slash their B2B sales cycle.
Key Result
Engineered a dynamic Canvas product configurator
Technology Stack
Locations
Polobar
The Challenge
PoloBar, a prominent London-based restaurant, sought to streamline their online ordering process to...
Key Result
Successfully launched a tailored ordering system on Shopify.
Technology Stack
Locations
Magaluf Events
The Challenge
Magaluf Events embarked on a mission to elevate their online presence, initiating a critical...
Technology Stack
Locations
Armasec Security
The Challenge
Armasec Security, located in Bristol, already had a solid foundation with its website, which...
Technology Stack
Locations
Bristol CBD
The Challenge
Bristol CBD was operating on a Wix platform that, while functional, limited their e-commerce...
Technology Stack
Prosec Consultancy
The Challenge
Prosec Consultancy, based in Westbury Wiltshire, were operating a website which was built a long time ago, with staff often...
Technology Stack
Locations
Burge Electrical
The Challenge
Burge Electrical based in Melksham Wiltshire, faced significant challenges with their initial website. Designed in-house, the...
Technology Stack
Locations
Roody.co
The Challenge
Roody.co’s e-commerce experience was hampered by limited product customisation and a dated site...
Technology Stack
We Are Oi
The Challenge
The client’s previous Shopify theme lacked the polish and flexibility to reflect their refined...
Technology Stack
Nomadic Watches
The Challenge
Nomadic Watches, a premium e-commerce brand, needed ongoing development support to enhance their...
Technology Stack
We Are HPC
The Challenge
We Are HPC, a corporate advisory firm, had a website that had grown over time and was suffering...
Technology Stack
Chieftain Trailers
The Challenge
As a manufacturer with a large and complex e-commerce website, Chieftain Trailers' site had...
Technology Stack
Power2Switch
The Challenge
Power2Switch, a growing platform, was facing technical hurdles with its core WP based backend...
Technology Stack
Go4Fencing & Landscaping
The Challenge
Go4Fencing & Landscaping based in Trowbridge, didn't have any digital presense, and required a whole new brand strategy, so we came on board, designed the a new logo, and developed them a bespoke website to showcase their work.
Technology Stack
Locations
PPH Plumbing
The Challenge
PPH plumbing, based in Trowbridge & Chippenham didn't have any digital presence although they did have their logo created, I worked...
Technology Stack
Locations
Swimming Without Stress
The Challenge
Swimming without stress required a new e-commerce store due to a change in their existing platform...
Technology Stack
Kellow Woodcraft
The Challenge
Kellow Woodcraft needed a fully custom WooCommerce theme to better present their products and improve conversions (CRO).
Key Result
Fully custom WooCommerce theme
Technology Stack
SEO Page Optimization
The Challenge
A Google Search Console (GSC) showcase highlighting targeted optimizations to a specific page that was sitting on page two of Google.
Key Result
Moved page from page two of Google to a higher position
Technology Stack
My Project Approach
I follow a clear, collaborative process to ensure your project is a success from discovery to deployment.
Discovery & Strategy
We define project goals, analyze target audiences, and map out the technical requirements and architecture.
Custom Development
I build your website or application with clean, high-performance code, providing regular updates and feedback opportunities.
Quality Assurance & Testing
Rigorous testing across browsers and devices ensures a bug-free experience and optimal performance before launch.
Launch & Ongoing Support
A seamless deployment followed by optional ongoing maintenance plans to keep your digital asset secure and current.
What My Partners Say
Feedback from clients and agency partners I've worked with.
"Craig's technical expertise and client management skills are exceptional. He consistently delivers high-quality work and is a reliable partner for complex projects. He's my first call when I need senior-level development support."
Agency Owner
Digital Agency Partner
"The custom solution Craig built for us streamlined our entire workflow. He took the time to understand our specific problem and built a tool that was both powerful and incredibly easy for our team to use."
Business Client
Professional Services Firm
Ready to Build Your Success Story?
Whether you need a high-performance WordPress site, a custom Shopify store, or a bespoke application, my experience ensures your project will be built to the highest standard.
Local Roots.
Global Reach.
Delivering high-performance digital solutions across the South West and coordinating with international partners.
Trowbridge
Our base of operations. Available for immediate, face-to-face strategy sessions and local SEO dominance.
Bath
UNESCO World Heritage City
Bristol
Major City & Tech Hub
Melksham
Wiltshire Market Town
Westbury
Wiltshire Town
Devizes
Wiltshire Market Town