Real Problems,
Proven Solutions
I've spent over ten years building custom digital solutions that solve real business challenges. Explore a selection of projects that demonstrate my commitment to quality, performance, and tangible results.
A Philosophy of Proof
My portfolio showcases my core philosophy in action: building high-performance, custom websites rather than relying on bloated templates. As a client, this means you receive a solution specifically tailored to solve your problem, built efficiently and without unnecessary overhead.
- Bespoke solutions that solve specific business problems.
- A focus on performance and clean, maintainable code.
Transparency in Partnership
Many projects shown here were developed in collaboration with digital agencies like Glaze Digital and Lyles Ltd, where I acted as a lead developer or technical partner. This transparency reflects my experience in diverse team environments and my ability to deliver results reliably.
Read my agency journey
Polobar
The Challenge
PoloBar, a prominent London-based restaurant, sought to streamline their online ordering process to...
The Solution
We embarked on developing a tailored ordering system for PoloBar, leveraging the Shopify platform's robust capabilities. Our focus was on creating a solution distinctly customised to PoloBar's requirements, enabling: Set Delivery Intervals: Allowing customers to place orders based on predetermined delivery times, enhancing the efficiency of PoloBar's service. Postcode Area-Based Delivery Charges: Implementing a system that calculates delivery charges based on the customer's postcode, ensuring accurate billing and operational feasibility for PoloBar. Custom Ordering Features: Incorporating additional bespoke functionalities designed to streamline the ordering process and cater to PoloBar's specific business needs. Throughout the project, we provided ongoing development support to PoloBar, ensuring the solution remained adaptive to their evolving requirements and continued to deliver exceptional value to both the restaurant and its patrons.
Key Result
Successfully launched a tailored ordering system on Shopify.
Technology Stack
Magaluf Events
The Challenge
Magaluf Events embarked on a mission to elevate their online presence, initiating a critical...
The Solution
Collaborating with Magaluf Events through Lyles Online, I played a large role in the comprehensive redevelopment of their website's front-end. My responsibilities were centered around development and SEO, focusing on creating a robust online platform that could effectively showcase Magaluf Events' offerings. Front-End Development: Developed numerous sections and pages in HTML, each dedicated to different events, case studies, and locations, ensuring the website was rich in content and visually engaging. SEO Optimisation: Advised on and implemented development plans focusing on Semantic SEO to enhance the website's visibility and search engine rankings. Semantic HTML Implementation: Built the website using semantic HTML practices, ensuring that the site structure was optimised for search engines, improving content discoverability and relevance. Collaboration with Design Teams: Worked closely with designers or the client's team to translate their creative visions into functional Semantic HTML designs, ensuring the website's aesthetic aligned with Magaluf Events' brand identity.
Technology Stack
Armasec Security
The Challenge
Armasec Security, located in Bristol, already had a solid foundation with its website, which...
The Solution
Collaborating with Armasec Security through a previous agency partnership, We had the task of enhancing their online presence to better showcase their event and festival security expertise. The project was undertaken without a platform change, maintaining their existing WordPress foundation, which was deemed suitable for the company's needs. Custom Theme Development: Crafted a bespoke WordPress theme tailored to Armasec Security's brand and service offerings, ensuring a unique and modern digital footprint. User-Friendly Design: Implemented a modern, user-friendly layout that has stood the test of time, remaining appealing and functional three years post-launch with minimal adjustments required. Content Management Flexibility: Integrated a builder tool within the WordPress environment, empowering the client with the capability to easily update and manage content post-launch, fostering ongoing site relevancy and engagement. Collaborative Effort: Worked closely with Armasec Security's marketing manager, refining and organising the site's content and structure based on designs provided by a third-party designer, ensuring the final product aligned perfectly with the company's vision and market positioning goals.
Technology Stack
Bristol CBD
The Challenge
Bristol CBD was operating on a Wix platform that, while functional, limited their e-commerce...
The Solution
The journey to revamp Bristol CBD's online presence was initiated through a growing partnership that started on a freelancing platform. Based on my recommendation, we decided to transition their website from Wix to WordPress, a platform offering enhanced e-commerce functionalities and better SEO capabilities. This strategic move aimed to harness the full potential of Bristol CBD's online presence during the growing CBD trend. Platform Transition: Advised Bristol CBD on the benefits of migrating to WordPress from Wix, focusing on improved e-commerce features and SEO optimisation. Collaboration with Lyles: Opted to undertake the project through Lyles, (an agency we previously built websites for), to leverage their resources & experience for a seamless transition. Asset and Visual Provision: Worked closely with Bristol CBD's marketing manager, who provided comprehensive assets and visuals, ensuring the new site would visually align with the brand's identity. SEO and Design Standards Advice: Offered expert guidance on SEO best practices and design standards, ensuring the new site would not only look appealing but also rank well on search engines. Development and Implementation: Translated the provided assets into a fully functional WordPress site, meticulously crafting each element to enhance the user experience and e-commerce capabilities.
Technology Stack
Prosec Consultancy
The Challenge
Prosec Consultancy, based in Westbury Wiltshire, were operating a website which was built a long time ago, with staff often...
The Solution
The journey to revamp Prosec Consultancy’s website began with an in-depth strategy phase focused on understanding their business model, goals, and audience. Our aim was to create a modern, high-performing website that not only elevates their digital presence but also reflects their professionalism and industry expertise. Our process included the following key stages: Discovery and Strategy: We held detailed discussions with Prosec Consultancy to understand their services, target clients, and business objectives. This stage allowed us to identify areas for improvement and establish a clear roadmap for design, functionality, and content. Website Redesign: We designed fresh, modern layouts to enhance user experience and better communicate the brand’s credibility. The new visual direction balanced professionalism with approachability, ensuring the site feels both corporate and inviting. Custom WordPress Theme Development: Following the approved designs, we developed a fully custom WordPress theme tailored to Prosec Consultancy’s specific needs. The build focused on performance, scalability, and ease of content management, giving the client full control over updates and future growth. Content Structuring and On-Site Optimisation: We restructured the website content to improve readability, SEO, and navigation flow. Each page was optimised for search visibility and designed to guide users toward key conversion points. Quality Assurance and Launch: The site underwent thorough testing to ensure cross-device compatibility, fast loading speeds, and secure performance before being launched successfully.
Technology Stack
Burge Electrical
The Challenge
Burge Electrical based in Melksham Wiltshire, faced significant challenges with their initial website. Designed in-house, the...
The Solution
Understanding the criticality of a strong online presence, our team embarked on a holistic development process for Burge Electrical. Our approach encompassed several key areas: Domain Purchase and Rebranding: Collaborated with Burge Electrical to select and purchase a new domain that reflects their new name, ensuring a seamless transition for their brand. Logo Design and Branding Guidelines: Developed a new logo and comprehensive branding guidelines that resonate with the company's vision, ensuring consistency across all platforms. Website Structure and Content Plan: Strategized the website's architecture and content, focusing on user experience and lead generation. Content Creation: Crafted engaging, informative content tailored to showcase Burge Electrical's expertise and services. Website Design: Created modern, visually appealing designs that enhance user engagement and reflect the company's professional standards. Email Migration and Setup: Assisted in migrating to Google Workspace, ensuring smooth communication channels within the company. Bespoke HTML Email Signature: Designed a custom email signature, enhancing brand recognition and professionalism in communications. Website Development and Launch: Built the website according to specifications, incorporating SEO best practices, and successfully launched the revamped site.
Technology Stack
Roody.co
The Challenge
Roody.co’s e-commerce experience was hampered by limited product customisation and a dated site...
The Solution
Collaborating within the Glaze Digital team, I developed a bespoke Shopify theme that integrated advanced product configurators, utilising the Dynamic Product Options app and regex-driven pricing logic. This approach allowed customers to personalise their purchases with ease while ensuring pricing remained transparent.
Technology Stack
We Are Oi
The Challenge
The client’s previous Shopify theme lacked the polish and flexibility to reflect their refined...
The Solution
As a developer within the Glaze Digital team, I was tasked to take the provided agency designs and execute the complete front-end development. This involved building a new, custom Shopify theme from scratch, ensuring that every page, product template, and user interaction was a pixel-perfect match to the design specifications.
Technology Stack
Nomadic Watches
The Challenge
Nomadic Watches, a premium e-commerce brand, needed ongoing development support to enhance their...
The Solution
We provided flexible development support whilst working for Glaze Digital, handling a variety of tasks to refine the site. A key feature we implemented was a custom image switcher on the product pages. This allowed customers to instantly toggle between light and dark watch face images, a small but highly impactful feature that significantly improved how customers could visualize the product.
Technology Stack
We Are HPC
The Challenge
We Are HPC, a corporate advisory firm, had a website that had grown over time and was suffering...
The Solution
Delivered modular, flexible content templates and style refactoring in partnership with Glaze Digital, enabling uniform layouts and improved admin control over key sections like 'Client Impact Perspectives'.
Technology Stack
Chieftain Trailers
The Challenge
As a manufacturer with a large and complex e-commerce website, Chieftain Trailers' site had...
The Solution
We provided ongoing development and maintenance for the Chieftain site whilst working for Glaze Digital. Our primary focus was on quality assurance and refinement. This involved methodically identifying and fixing visual bugs, addressing responsive layout issues, and refactoring CSS to ensure design consistency across all sections of the website.
Technology Stack
Power2Switch
The Challenge
Power2Switch, a growing platform, was facing technical hurdles with its core WP based backend...
The Solution
As a key member of a focused development team, I helped manage the project's progression while also contributing directly to development. The primary challenge was enhancing the client's core WordPress backend to ensure complex calculations were performed with 100% accuracy. My contributions included implementing new business logic, developing a robust reporting system from the ground up, and refactoring existing code. We used PHP, JavaScript, HTML, and CSS to deliver a scalable and maintainable solution. The entire process was managed under a rigorous GIT workflow to ensure code quality, collaboration, and seamless deployments.
Technology Stack
Go4Fencing & Landscaping
The Challenge
Go4Fencing & Landscaping based in Trowbridge, didn't have any digital presense, and required a whole new brand strategy, so we came on board, designed the a new logo, and developed them a bespoke website to showcase their work.
The Solution
We developed them a bespoke design, and then implemented it into a WordPress theme, we sat down with the client to work out which services were their most important, and which
Technology Stack
PPH Plumbing
The Challenge
PPH plumbing, based in Trowbridge & Chippenham didn't have any digital presence although they did have their logo created, I worked...
The Solution
We developed them a bespoe design, and then worked with tehm to develop pages t o represent their services.
Technology Stack
Swimming Without Stress
The Challenge
Swimming without stress required a new e-commerce store due to a change in their existing platform...
The Solution
Craig worked with Swimming Without Stress to create them a new custom theme & woocommerce store functionality, it involved creating variosu template for different pages, and developing the site to a high standard with custom sections, deep woocommerce template customizations (before plugins were able to) and deep blog functionality.
Technology Stack
Kellow Woodcraft
The Challenge
Kellow Woodcraft needed a fully custom WooCommerce theme to better present their products and improve conversions (CRO).
The Solution
We worked with the client to present their products in the best light possible, making it easier for customers to use, and ultimately to improve the conversions on the website (CRO). We worked throughout, ensuring a fresh experience was given to users, with clear breakdowns of any extras, like custom paint. And clear swatches to display the colours too vastly upgrading the previous text inputs on the previous build, (now they show when + is pressed). This data is also fed through to checkout pricing, and ultimately the woocommerce admin & pdfs to ensure full flow.
Key Result
Fully custom WooCommerce theme
Technology Stack
SEO Page Optimization
The Challenge
A Google Search Console (GSC) showcase highlighting targeted optimizations to a specific page that was sitting on page two of Google.
The Solution
This showcases optimizations to a specific page as it was sitting on page two of Google. With a little time to highlight the position, and then with effort rewriting the page, we have secured an all-time high of 7 high-intent clicks in a day. SEO is not DEAD.
Key Result
Moved page from page two of Google to a higher position
Technology Stack
My Project Approach
I follow a clear, collaborative process to ensure your project is a success from discovery to deployment.
Discovery & Strategy
We define project goals, analyze target audiences, and map out the technical requirements and architecture.
Custom Development
I build your website or application with clean, high-performance code, providing regular updates and feedback opportunities.
Quality Assurance & Testing
Rigorous testing across browsers and devices ensures a bug-free experience and optimal performance before launch.
Launch & Ongoing Support
A seamless deployment followed by optional ongoing maintenance plans to keep your digital asset secure and current.
What My Partners Say
Feedback from clients and agency partners I've worked with.
"Craig's technical expertise and client management skills are exceptional. He consistently delivers high-quality work and is a reliable partner for complex projects. He's my first call when I need senior-level development support."
Agency Owner
Digital Agency Partner
"The custom solution Craig built for us streamlined our entire workflow. He took the time to understand our specific problem and built a tool that was both powerful and incredibly easy for our team to use."
Business Client
Professional Services Firm
Ready to Build Your Success Story?
Whether you need a high-performance WordPress site, a custom Shopify store, or a bespoke application, my experience ensures your project will be built to the highest standard.
Local Roots.
Global Reach.
Delivering high-performance digital solutions across the South West and coordinating with international partners.
Trowbridge
Our base of operations. Available for immediate, face-to-face strategy sessions and local SEO dominance.
Bath
UNESCO World Heritage City
Bristol
Major City & Tech Hub
Melksham
Wiltshire Market Town
Westbury
Wiltshire Town
Devizes
Wiltshire Market Town