Direct Senior Partner
Wiltshire Studio • Bath, Bristol & UK-Wide|1:1 SENIOR DEV

We craft bespoke digital assets
that win

Bespoke web engineering, Shopify mastery, and Google page-one search architectures. Direct 1:1 partnership with senior developer & SEO strategist Craig Hall — zero agency bureaucracy, zero generic templates.

Direct 1:1 Senior Engineering
100/100 Core Web Vitals
Fixed Quotes & Delivery
10+
years craft

senior full-stack engineering & Google SEO experience

100%
senior-led

direct code ownership by Craig Hall • zero junior handoffs

< 1s
page speed

sub-second load times & Google Core Web Vitals optimisation

0
templates

bespoke design & clean code engineered for commercial growth

Armasec SecurityBristol Corporate
•
Bristol CBDE-Commerce & SEO
•
Direct ElectricalWiltshire Local Trade
•
ThermalBags UKHigh-AOV Shopify
•
Google Core Web Vitals100/100 Audited
•
Shopify Plus PartnerCustom Liquid & API
•
Nuxt 3 & TailwindEnterprise Stack
•
Armasec SecurityBristol Corporate
•
Bristol CBDE-Commerce & SEO
•
Direct ElectricalWiltshire Local Trade
•
ThermalBags UKHigh-AOV Shopify
•
Google Core Web Vitals100/100 Audited
•
Shopify Plus PartnerCustom Liquid & API
•
Nuxt 3 & TailwindEnterprise Stack
•
Interactive Canvas of Our Designs

Tactile Engineering & Commercial Precision

Every site we build is handcrafted from the ground up for blazing load times, frictionless customer UX, and sustained search visibility. Click any build below to inspect live telemetry.

https://armasec.com
High-Trust Corporate Infrastructure with Sub-Second Delivery
Live Production • High-Trust Corporate & Security

High-Trust Corporate Infrastructure with Sub-Second Delivery

Enterprise corporate platform built for rapid commercial contract inquiries, sub-second LCP, and authoritative organic search visibility across Bristol and the South West.

Custom EnterpriseLocal SchemaTailwindEdge CDN
Select a Build to Load on Canvas (1/5)
SELECTED CLIENT CASE STUDIES

Crafted for Impact. Engineered to Rank

From luxury e-commerce stores to local trades growing local search visibility across Wiltshire & the South West. Real tangible outcomes, zero generic templates.

leadbird.co.uk
2024
LeadBird Automation
Explore Case Study

LeadBird Automation

We architected and launched a fully scalable SaaS platform that automates lead enrichment and intent scoring, turning a complex backend into a frictionless user experience.

Engineered and launched a highly scalable SaaS platform
SaaS ArchitectureMulti-tenant App
READ STORY →
trustswitch.co.uk
2024
TrustSwitch Migration
Explore Case Study

TrustSwitch Migration

We engineered a secure, high-trust B2B evaluation portal for our client, turning overwhelming software migration data into a frictionless, high-converting SaaS platform.

Engineered a secure, zero-latency B2B evaluation portal
Secure PipelinesB2B SaaS Portal
READ STORY →
howtoscuba.com
2024
HowToScuba SEO Directory
Explore Case Study

HowToScuba SEO Directory

We engineered a market-leading programmatic SEO directory that houses verified dive centres and spots with perfect Core Web Vitals, dominating search rankings for global dive bookings.

Engineered a market-leading global directory architecture
Programmatic SEOStatic Edge Architecture
READ STORY →
thermalbags.com
2024
ThermalBags B2B Configurator
Explore Case Study

ThermalBags B2B Configurator

B2B wholesale purchasing is complex. We engineered a bespoke Canvas product configurator to drastically slash their B2B sales cycle.

Engineered a dynamic Canvas product configurator
Canvas ConfiguratorB2B Quoting Engine
READ STORY →
www.polobar.co.uk
2022-2024
Polobar
Explore Case Study

Polobar

PoloBar, a prominent London-based restaurant, sought to streamline their online ordering process to...

Successfully launched a tailored ordering system on Shopify.
Shopify LiquidJavascript
READ STORY →
www.magalufevents.com
2022-2024
Magaluf Events
Explore Case Study

Magaluf Events

Magaluf Events embarked on a mission to elevate their online presence, initiating a critical...

MagentoSemantic HTML
READ STORY →
armasecsecurity.co.uk
2022-2024
Armasec Security
Explore Case Study

Armasec Security

Armasec Security, located in Bristol, already had a solid foundation with its website, which...

PHPJavascript
READ STORY →
bristolcbd.co.uk
2022-2024
Bristol CBD
Explore Case Study

Bristol CBD

Bristol CBD was operating on a Wix platform that, while functional, limited their e-commerce...

PHPJavascript
READ STORY →
prosec-ltd.com
2024-2025
Prosec Consultancy
Explore Case Study

Prosec Consultancy

Prosec Consultancy, based in Westbury Wiltshire, were operating a website which was built a long time ago, with staff often...

PHPJavascript
READ STORY →
burgeelectrical.co.uk
2024-2025
Burge Electrical
Explore Case Study

Burge Electrical

Burge Electrical based in Melksham Wiltshire, faced significant challenges with their initial website. Designed in-house, the...

PHPJavascript
READ STORY →
roody.co
2022-2023
Roody.co
Explore Case Study

Roody.co

Roody.co’s e-commerce experience was hampered by limited product customisation and a dated site...

LiquidShopify
READ STORY →
www.weareoi.com
2023
We Are Oi
Explore Case Study

We Are Oi

The client’s previous Shopify theme lacked the polish and flexibility to reflect their refined...

LiquidShopify
READ STORY →
chieftaintrailers.com
2023
Chieftain Trailers
Explore Case Study

Chieftain Trailers

As a manufacturer with a large and complex e-commerce website, Chieftain Trailers' site had...

HTMLCSS
READ STORY →
powertoswitch.ie
2023-2024
Power2Switch
Explore Case Study

Power2Switch

Power2Switch, a growing platform, was facing technical hurdles with its core WP based backend...

PHPWordPress
READ STORY →
go4fencingandlandscapes.co.uk
2025
Go4Fencing & Landscaping
Explore Case Study

Go4Fencing & Landscaping

Go4Fencing & Landscaping based in Trowbridge, didn't have any digital presense, and required a whole new brand strategy, so we came on board, designed the a new logo, and developed them a bespoke website to showcase their work.

HTMLCSS
READ STORY →
pphplumbing.co.uk
2024
PPH Plumbing
Explore Case Study

PPH Plumbing

PPH plumbing, based in Trowbridge & Chippenham didn't have any digital presence although they did have their logo created, I worked...

HTMLCSS
READ STORY →
swimmingwithoutstress.co.uk
2022
Swimming Without Stress
Explore Case Study

Swimming Without Stress

Swimming without stress required a new e-commerce store due to a change in their existing platform...

WooCommerceWordPress
READ STORY →
kellow-woodcraft-woocommerce-theme-development
2024
Kellow Woodcraft
Explore Case Study

Kellow Woodcraft

Kellow Woodcraft needed a fully custom WooCommerce theme to better present their products and improve conversions (CRO).

Fully custom WooCommerce theme
WooCommerceWordPress
READ STORY →
seo-page-optimization-gsc-showcase
2024
SEO Page Optimization
Explore Case Study

SEO Page Optimization

A Google Search Console (GSC) showcase highlighting targeted optimizations to a specific page that was sitting on page two of Google.

Moved page from page two of Google to a higher position
SEOContent Writing
READ STORY →
COMMERCIAL TRANSPARENCY • SCOPING CONSOLE

Answers to What Matters MostBefore You Invest a Single Penny

We don't hide behind sales jargon or vague contracts. Click each priority below to inspect our live engineering standards, migration protocols, and senior craft deliverables.

100% Client Owned

100% Client Ownership. Zero Vendor Lock-in.

You receive full intellectual property assignment and direct administrative control over your Git repository, domain names, hosting, and CMS accounts. You can host anywhere and partner with anyone.

Legal & Commercial Standard
Full Intellectual Property Assignment
Handed Over at Launch
Admin & Domain Control
You own all domain DNS, accounts, and hosting credentials from day one.
Full Code & Assets Transfer
All design assets, theme files, and code handed over directly to you.
Zero Proprietary Lock-In
No closed-source site builders holding your business hostage.
Hosting Freedom
Host wherever you like: Shopify, Cloudflare, fast UK VPS, or your server.
Clean Nuxt 3 & Liquid Repos
Full DNS & Domain Control
No Mandatory Monthly Lock-ins
Direct Developer Handoff Docs
Standard:Full Intellectual Property Assignment Included in Every Contract
Direct Commercial Scoping

Have a Specific Question About Your Current Tech Stack?

No sales scripts or pushy account executives. Speak directly with senior developer Craig Hall to scope your project, evaluate your site speed, or get an honest second opinion.

10+ YEARS SENIOR DEV CRAFT • ZERO TEMPLATES

We don't do cookie-cutter templates.
We build digital assets that win

Most agency websites look identical because they are built from the same generic frameworks. We craft bespoke, high-performance websites that captivate visitors, rank on page one of Google, and turn casual clicks into qualified inbound pipeline.

AUDITED SPEED TELEMETRY Google Core Web Vitals

Sub-Second Load Times by Default

Every second of load delay slashes conversion rates. We write clean, asset-optimized code that passes Google PageSpeed audits with near-perfect scores.

< 0.9s
Largest Paint
0.00
Layout Shift
< 120ms
Server TTFB
Framework: Nuxt 3 • Modern Liquid100% Green Rating
1:1 SENIOR PARTNERSHIP Zero Middlemen
Craig Hall - Senior Web Developer & SEO Specialist

Work Directly with Craig Hall

Lead Developer • Wiltshire, UK

No junior apprentices learning on your invoice, and no account manager telephone games. You partner 1:1 with an engineer with over 10 years of commercial web craft.

Direct WhatsApp & Phone Line (01225 688 010)
Transparent Fixed Scopes • No Surprise Fees
Rapid Agile Sprints (2–4 Week Delivery)
Response standard:< 24h direct reply
1:1 Senior Commercial Advisory

An Hour Strategy Call Can Turn Your Business Around.

Direct with Craig Hall. Beyond code and web design, we diagnose commercial gaps, packaging flaws, and revenue leaks that hold businesses back:

Packaging & Retainers: Restructure unscalable PAYG hours into predictable monthly retainer models.
Channel Independence: Stop renting leads from Checkatrade directories & build permanent Google SEO equity.
First-Time Store Launches: Complete go-to-market roadmap from catalogue structure to high-converting checkout.
Interactive Calculators: Bespoke instant-quote tools and custom forms that turn curious clicks into booked jobs.
Fixed Investment
£195 / 60 mins
100% Credited Toward Any Build Sprint

Direct 1-on-1 strategy call with Craig Hall. Actionable commercial roadmap and clear next steps.

The 2026 Search Reality

With AI Summaries Reducing Casual Clicks,Converting High-Intent Visitors Is Mandatory

AI Overviews answer generic informational questions directly in search results. When a customer actually clicks through to your website, their intent to purchase or hire is at an all-time high. We engineer conversion-first UX to turn that traffic into signed contracts.

CRAFTSMANSHIP • 4-STAGE SPRINT PROTOCOL

How We Turn Complex Ideas IntoHigh-Converting Digital Assets

No bloated 20-person agency meetings or account manager telephone games. You collaborate directly with senior developer Craig Hall from architecture to live deployment.

01
STAGE 01

Forensic Discovery & SEO

We audit your local competitors, map high-intent search terms across your area, and engineer an information architecture that Google and customers love.

Artifact OutputValidated
SERP Map & Keyword Hierarchy
Deliverable:Keyword & Content Architecture
02
STAGE 02

Bespoke Creative UI/UX

Zero off-the-shelf templates. We craft custom editorial layouts with clear typography, high-impact imagery, and friction-free user journeys.

Artifact OutputValidated
Interactive Hi-Fi Prototype
Deliverable:Figma Design System & Prototypes
03
STAGE 03

High-Performance Build

We handcraft the website using clean Nuxt 3 standards or custom Shopify Liquid. Clean code, sub-second loads, and responsive mobile perfection.

Artifact OutputValidated
Clean Git Repo & 100 Vitals
Deliverable:Sub-Second Staging Environment
04
STAGE 04

Launch & Lead Tracking

We configure Google Search Console, GA4 attribution, and schema markup, then verify conversion triggers so you know exactly which leads convert.

Artifact OutputValidated
GSC Indexing & Live GA4 Telemetry
Deliverable:100% Verified Live Deployment
Typical 2–4 Week Sprint Turnaround•Weekly Video Staging Demos•Zero Account Manager Friction
CLIENT OUTCOMES • REPUTATION

What Business Owners Say About The Craft

Real feedback from clients whose websites we engineered for tangible commercial results.

VERIFIED CLIENT
"Craig did a great job working on various development projects. He was very knowledgeable, had great ideas and just overall super easy to work with. Everything was done on time and to a high standard. I highly recommend him!"
M
Mark Kelso
CEO • Glaze Digital
VERIFIED CLIENT
"Craig did a wonderful job rebuilding our website on WordPress and connecting the WooCommerce platform for our CBD shop. He is very skilled and more importantly a lovely guy to work with. He is always patient and always ready to go the extra mile. We heartily recommend him!"
M
Mark Dunn
Founder • Bristol CBD
VERIFIED CLIENT
"Craig is an excellent WordPress developer. We loved working with him, because he is very responsive and communicates well and clearly. He also gives input, which helped us get new ideas for our website."
B
Bart Mouton
Founder • Matsami
VERIFIED CLIENT
"Craig is absolutely fantastic at what he does. He is extremely knowledgeable, professional, experienced and easy to communicate with. Highly recommended!"
L
Luke
Owner • Remonitized
VERIFIED CLIENT
"I've worked with a lot of freelancers and Craig is definitely at the very top of my list. I had a challenging task for him and he got it done! His positive attitude is refreshing. I will definitely be using him again."
T
Tim
Founder • Blunder Years
1 / 2
FIXED QUOTES • ZERO HIDDEN FEES • 100% OWNERSHIP

Bespoke Agency Quality.
Zero Agency Bloat

No vague retainers or surprise invoices. You partner directly with a senior developer. Fixed scopes, clear delivery timelines, and measurable business growth.

Starter Brochure

Ideal for local trades, professional consultants, and service providers needing an authoritative web presence.

From£995
Delivered in 1–2 Weeks
What's Included:
  • Up to 5 bespoke, mobile-first responsive pages
  • Local SEO foundation + Google Business setup
  • Lightning-fast load speed (Under 1 second)
  • 1-click Click-to-Call & WhatsApp enquiry integration
  • Contact form connected to your direct inbox
  • Standard SSL, security hardening & training walkthrough
Start Starter Site
RECOMMENDED FOR AMBITIOUS SMES

Bespoke Growth Website

For ambitious businesses looking to outrank competitors on Google, scale enquiries, and dominate their local market.

From£1,850
Delivered in 2–3 Weeks
What's Included:
  • Full custom UX/UI design tailored to your brand identity
  • Comprehensive on-page SEO targeting Bath, Bristol & Wiltshire
  • Interactive features (Quote calculator, booking / calendar flow)
  • Sub-second Core Web Vitals optimization score (95+)
  • Structured schema markup for rich Google search results
  • Conversion Rate Architecture to maximize phone calls & leads
  • 1 Month of complimentary post-launch support & performance tuning
Claim Your Growth Build

E-Commerce / Shopify

Engineered for brands selling products online who want higher average order values and flawless checkout flows.

From£2,450
Delivered in 3–4 Weeks
What's Included:
  • Full Shopify or WooCommerce custom store setup
  • Optimised product pages, upsells & frictionless checkout
  • Payment gateway setup (Stripe, Apple Pay, PayPal, Klarna)
  • Inventory, shipping rules & customer account setup
  • Product schema & Google Merchant Center integration
  • Speed-optimised mobile shopping experience
Build Your Store
100% Bespoke Code — No bloated visual templates
You Own Everything — 0 lock-in contracts
UK-Based Partner — Direct mobile & WhatsApp
COVERAGE • WILTSHIRE • SOUTH WEST

Local Roots.
National Scale

Delivering high-performance digital platforms across Wiltshire, Bath, Bristol, and partnering with brands across the UK.

READY TO ELEVATE YOUR WEB PRESENCE?

Let's Build Something
Extraordinary Together

Ready to turn your website into an authoritative revenue driver? Let's discuss your project and build an asset engineered for measurable commercial growth.

STRATEGY • DIRECT INSIGHTS

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