We craft bespoke digital assets
that win
Bespoke web engineering, Shopify mastery, and Google page-one search architectures. Direct 1:1 partnership with senior developer & SEO strategist Craig Hall — zero agency bureaucracy, zero generic templates.
Custom WooCommerce & Topical SEO Silo
Bespoke finish configurator + GA4 revenue tracking
Websites Engineered for Real Enquiries & Growth
From local heating contractors and plumbers dominating Google Maps to bespoke e-commerce storefronts with visual finish configurators. See our production builds in action across desktop, tablet, and mobile below.
Crafted for Impact.
Engineered to Rank
From luxury e-commerce stores to local trades growing local search visibility across Wiltshire & the South West. Real tangible outcomes, zero generic templates.
Kellow Woodcraft
Full ongoing development partnership, bespoke WooCommerce theme, custom Farrow & Ball colour & wax finish configurator, product & inventory management, and a data-backed SEO & CRO growth strategy.
PPH Plumbing & Heating
High-converting local trade engine, 1-tap mobile call/WhatsApp actions, 2-step photo quote funnel, and full GA4/GTM attribution separating £3,500 boiler installs from emergency callouts.
LeadBird Automation
We architected and launched a fully scalable SaaS platform that automates lead enrichment and intent scoring, turning a complex backend into a frictionless user experience.
Prosec Consultancy
Full corporate UX, dual B2B contract & accredited SIA training silos, and mobile booking conversion for Westbury's leading security consultancy.
Armasec Security
Armasec Security, located in Bristol, already had a solid foundation with its website, which...
Burge Electrical
Complete brand identity, 1-tap emergency mobile call triggers, and local SEO service architecture for Melksham, Trowbridge & Bath electrical contractors.
Answers to what matters most before you invest a single penny—backed by verified Google search data and live client outcomes.
We don’t hide behind vague retainers or slow page-builder templates. Every build includes 100% IP ownership, verified Search Console growth, and direct 1:1 engineering with Craig Hall.
Custom Configurators, Ongoing Edits & Conversion UX
From interactive product selectors and trade quote calculators to ongoing page updates and managed UK hosting—we engineer custom features directly in code without bloated plugins.
Protected Rankings & Compounding Organic Traffic
Moving off Wix, Squarespace, or an ageing WordPress build doesn’t need to wreck your Google visibility. We preserve your existing URLs, hierarchy, and page intent first, and only use targeted 301 redirects as a fallback where paths have to change.
100% IP & Repo Control
You own your Git repository, domain DNS, hosting, and CMS credentials from day one. Zero proprietary agency lock-in.
Structure-First Preservation
We keep your winning URLs, page hierarchy, and search intent intact first, keeping 301 redirects as a clean fallback only where paths change.
Google Map Pack & Schema
Engineered with LocalBusiness JSON-LD and geo-targeted hubs across Wiltshire, Bath, Bristol, and the South West.
Track Calls, WhatsApp & Quotes
Customers care about real enquiries. Every phone tap, WhatsApp chat, and quote request is tracked clearly so you know what brings in work.
years of senior full-stack engineering, conversion architecture & Google SEO.
No junior apprentices learning on your invoice and no account-manager telephone games. You work directly 1:1 with Craig Hall from initial strategy to live deployment.
Bespoke Web Design & Trade Lead Engines
Top 3 Local MapsHigh-converting websites for local trades, contractors, and regional service businesses engineered to dominate Google Maps and turn clicks into phone calls.
Shopify & Custom WooCommerce Stores
< 1s Mobile CheckoutCustom storefronts with visual finish configurators, instant faceted filtering, and frictionless checkout flows that lift average order value.
Call, WhatsApp & Quote Lead Tracking
Every Lead CountedCustomers care about phone calls and enquiries, not vanity clicks. We set up clear tracking for phone taps, WhatsApp chats, quote forms, and real job values.
Managed Hosting, Site Edits & New Features
Any Platform SupportedNeed fast hosting, ongoing site updates, new pages, or custom features added? We manage WordPress, Shopify, WooCommerce, and bespoke sites—and layer on monthly Local SEO plans whenever you want more leads.
Monthly Local SEO & Lead Growth Plans
Consistent PipelineSteady Google Maps optimisation, service-area content, on-site improvements, and clear monthly reporting showing calls and leads generated.
1:1 Commercial Consultancy & 48h Rescue
£195 Strategy CallBook a 60-minute commercial strategy session (100% credited to any build) or have Craig finish and launch a stalled WordPress, Shopify, or AI-built project.
From raw brief to live revenue in 2–4 weeks.
No bloated 20-person agency meetings. You collaborate directly with Craig Hall across four clear, fixed-price engineering milestones.
Forensic Discovery & SEO Map
We audit your local or national competitors, map high-intent search queries, and structure a site hierarchy built to rank on page one.
Bespoke Editorial UI & CRO
Zero off-the-shelf templates. We design custom editorial layouts with clear typography, studio imagery, and frictionless quote or checkout flows.
Sub-Second Engineering
Handcrafted in clean Nuxt 3, Shopify Liquid, or custom WordPress PHP. Engineered for sub-second mobile load times and 95+ Core Web Vitals.
GTM, GA4 & Live Launch
We map 1:1 301 redirects, wire Google Tag Manager for phone, WhatsApp, and lead-value tracking, and verify Search Console indexing.
Trusted by founders who care about real commercial results.
“Craig did a wonderful job rebuilding our website on WordPress and connecting the WooCommerce platform for our CBD shop. He is very skilled and always ready to go the extra mile.”
“Craig did a great job working on various development projects. He was very knowledgeable, had great ideas and just overall super easy to work with. Everything was done on time and to a high standard.”
“Craig is an excellent developer. We loved working with him because he is very responsive and communicates clearly. He also gives strategic input that helped us improve our conversion flow.”
Bespoke studio quality. Zero agency bloat.
No vague retainers or surprise invoices. You partner directly 1:1 with Craig Hall with fixed project scopes and 100% code ownership.
Starter Authority Site
Ideal for local trades, consultants, and service businesses needing a fast, high-trust lead engine.
- Up to 5 bespoke, mobile-first pages
- Local SEO foundation & Google Business alignment
- Sub-second mobile load speed (< 1s)
- Stage 1 GTM & GA4 phone & WhatsApp tracking
- 100% code and domain ownership
Bespoke Growth & CRO Engine
For ambitious businesses looking to outrank local or national competitors and scale qualified leads.
- Full bespoke editorial UX/UI & service silos
- Topical SEO architecture targeting Wiltshire, Bath & Bristol
- Interactive quote funnel or estimator flow
- Full Stage 2 GTM & GA4 lead-value attribution
- Structured JSON-LD schema for Google & AI Overviews
- 30 days post-launch conversion tuning with Craig
Shopify & WooCommerce
Engineered for product brands wanting visual configurators, higher AOV, and sub-second checkouts.
- Custom Shopify Liquid or WooCommerce storefront
- Interactive swatch & product personalisation flows
- Stripe, Apple Pay, Klarna & PayPal checkout setup
- Full e-commerce GA4 funnel & revenue tracking
- Structure-first migration (URLs preserved first, 301s fallback)
Managed Hosting, Site Edits & New Features
Fast managed hosting, regular page edits, and custom features on WordPress, Shopify, or any existing site — from £45/mo.
Monthly Local SEO & Lead Tracking Plans
Ongoing Google Maps growth, new service pages, edits, and clear call/form reporting across any platform — from £600/mo.
Based in Wiltshire. Partnering UK-wide.
Available for face-to-face strategy sessions across Trowbridge, Bath, Bristol, and Wiltshire—and delivering remote engineering sprints for ambitious brands across the UK.
Trowbridge (Studio HQ)
Home BaseIn-person web design, local SEO, and GA4 tracking for Wiltshire trades and SMEs.
Bath & North East Somerset
20 MinsBespoke e-commerce, boutique hospitality, and high-authority professional service websites.
Bristol & South West
Regional HubCustom SaaS, B2B corporate platforms, and competitive organic search engineering.
Chippenham & Melksham
Wiltshire CorridorHigh-converting local trade platforms and Google Map Pack dominance.
Westbury, Bradford-on-Avon & Devizes
Local Face-to-FaceDedicated service silos, fast WordPress/WooCommerce builds, and direct 1:1 support.
Ready to build a digital asset that wins?
Speak directly with Craig Hall. Whether you need a bespoke website, a zero-to-hero GTM/GA4 setup, or a 48-hour project rescue, you get senior engineering without the agency bloat.
Know which clicks
pay the bills.
Most websites count pageviews while missing phone taps, WhatsApp chats, and leaky quote forms. Explore our plain-English 4-stage GTM & GA4 playbook or download the 8-page cheat sheet.