Kellow Woodcraft
Kellow Woodcraft needed a fully custom WooCommerce theme to better present their products and improve conversions (CRO).
The Project
The Challenge
Kellow Woodcraft was struggling with a clunky e-commerce experience that was hurting their conversion rates. Their previous build relied on confusing text inputs for product customization, making it difficult for customers to configure and purchase their premium woodcraft products.
Our Approach
We undertook a complete WooCommerce Development overhaul with a laser focus on Conversion Rate Optimisation (CRO). We built a fully custom theme featuring clear breakdowns for custom extras (like paint) and replaced the old text inputs with intuitive, visual color swatches. We ensured all this custom data fed perfectly through to checkout pricing and admin PDFs.
The Solution & Outcome
The highly visual, frictionless customization process vastly upgraded the user experience. By making it effortless for customers to personalize their orders, the new platform dramatically improved overall conversions, proving the immense ROI of strategic Web Design.
Outcomes
- Fully custom WooCommerce theme
- Clear breakdowns of extras and custom paint
- Clear color swatches replacing old text inputs
- Data fed through checkout, woo admin, and PDFs