The Problem

Burge Electrical faced significant challenges with their initial website. Designed in-house, the site failed to attract leads, lacked a professional appearance, and was deficient in engaging content and imagery. This issue was compounded by the company’s decision to undergo a rebranding and name change, necessitating a comprehensive overhaul of their online presence to align with their new identity.

Our Work

Understanding the criticality of a strong online presence, our team embarked on a holistic development process for Burge Electrical. Our approach encompassed several key areas:

• Domain Purchase and Rebranding: Collaborated with Burge Electrical to select and purchase a new domain that reflects their new name, ensuring a seamless transition for their brand.
• Logo Design and Branding Guidelines: Developed a new logo and comprehensive branding guidelines that resonate with the company’s vision, ensuring consistency across all platforms.
• Website Structure and Content Plan: Strategized the website’s architecture and content, focusing on user experience and lead generation.
• Content Creation: Crafted engaging, informative content tailored to showcase Burge Electrical’s expertise and services.
• Website Design: Created modern, visually appealing designs that enhance user engagement and reflect the company’s professional standards.
• Email Migration and Setup: Assisted in migrating to Google Workspace, ensuring smooth communication channels within the company.
• Bespoke HTML Email Signature: Designed a custom email signature, enhancing brand recognition and professionalism in communications.
• Website Development and Launch: Built the website according to specifications, incorporating SEO best practices, and successfully launched the revamped site.

Our Results

The newly launched website marked a significant milestone in Burge Electrical’s digital journey. It showcased a professional image aligned with their rebranding efforts, improved user engagement, and significantly increased lead generation. The cohesive branding, enhanced website functionality, and streamlined communication systems have positioned Burge Electrical for greater online visibility and business growth.

Client Feedback

Burge Electrical’s feedback has been overwhelmingly positive. They have expressed satisfaction with the transformation of their online presence, noting a marked increase in leads and customer engagement. The client particularly appreciated the personalised approach and continuous support provided throughout the process, highlighting the effectiveness of the new website and branding in achieving their business objectives.